ECER spotlights AI tools for foreign trade at Hangzhou summit

ECER said it showcased its AI-driven foreign trade tools at a 2026 entrepreneurship and venture capital summit in Hangzhou, with Senior Vice President Alex Chen outlining how the technology can improve marketing, customer acquisition and trade negotiations. The company highlighted a case in which its AI customer service system helped a Shenzhen manufacturer boost inquiry conversion rates and speed up overseas deals.

Why it matters: - ECER is pitching AI as a way for foreign trade companies to lower customer-acquisition costs and improve conversion in a volatile global trade environment. - The company’s pitch centers on helping small and medium-sized enterprises expand internationally with less labor and more efficient marketing. - The results matter because cross-border sales often depend on fast communication, accurate translation and follow-up speed.

What happened: - ECER recently attended the 2026 AI Entrepreneurship and Venture Capital Summit in Hangzhou. - Alex Chen, ECER senior vice president, was invited to discuss how AI can help foreign trade companies upgrade marketing, unlock conversion potential and pursue precise customer acquisition. - ECER also presented its AI capabilities for customer acquisition, communication and conversion.

The details: - ECER said it has embedded AI across the business chain for foreign trade clients. - The company said its marketing automation system covers promotion planning, ad placement and strategy optimization. - ECER said that system improved promotion effectiveness and ROI while reducing labor costs. - The ECER AI Online Customer Service System supports real-time multilingual translation. - The system uses industry-specific terminology models to improve the accuracy of buyer communication. - The system operates 24/7 to support cross-border trade conversations. - ECER cited Shenzhen Coolmay Technology Co. Ltd. as an example of the system’s impact. - Coolmay previously lost major Middle East clients because of language barriers and inaccurate technical terminology. - After adopting the ECER system, Coolmay said Arabic-to-Chinese translation accurately conveyed technical parameters and installation requirements. - Coolmay engaged potential customers from more than 10 countries within three months. - Two Saudi Arabian buyers moved from initial inquiry to formal contract in one week. - Coolmay said overall inquiry conversion rates rose by nearly 40%. - A video channel featuring ECER content is available online.

Between the lines: - ECER is framing AI not as a standalone product, but as infrastructure for the full foreign trade workflow. - The company’s “Scenario-First Implementation” approach suggests it is building features around specific sales and service pain points rather than broad automation claims. - The Shenzhen Coolmay example is meant to show measurable business outcomes, especially where language quality can directly affect revenue.

What's next: - ECER said it will keep iterating its AI capabilities based on the needs of foreign trade enterprises. - The company aims to help exporters move from manufacturing-driven sales toward brand globalization. - ECER is positioning itself to compete in overseas markets by tying AI tools to marketing efficiency and order conversion.