ECER highlights AI tools for trade at Hangzhou summit

ECER.com said its AI systems are helping foreign trade companies speed up customer acquisition, improve translation, and raise conversion rates. The company made the case at a 2026 summit in Hangzhou as cross-border businesses look for ways to grow amid global trade uncertainty.

Why it matters: - AI is becoming a practical tool for foreign trade companies trying to win customers faster and reduce operating costs. - ECER is positioning its platform as a way for small and medium-sized enterprises to improve global marketing and move from manufacturing exports toward brand building.

What happened: - ECER.com attended the 2026 AI Entrepreneurship and Venture Capital Summit in Hangzhou. - Alex Chen, senior vice president of ECER, was invited to speak about how AI can help foreign trade enterprises upgrade marketing, improve conversion and secure customers more precisely. - ECER said it has built AI into customer acquisition, communication and conversion workflows across its business chain.

The details: - ECER’s marketing automation system covers promotion planning, ad placement and strategy optimization. - The company said the system has improved promotion effectiveness and return on investment while reducing labor costs. - ECER’s AI online customer service system supports real-time mutual translation in multiple languages. - The system uses industry-specific terminology models to improve communication accuracy with global buyers. - ECER said the service operates 24/7 to support cross-border negotiations and inquiry conversion. - Shenzhen Coolmay Technology Co. Ltd. used the system after facing customer losses in the Middle East because of language barriers and technical translation errors. - The system provided Arabic-Chinese translation for technical parameters and installation requirements. - Within three months, Shenzhen Coolmay engaged potential customers from more than 10 countries. - Two Saudi Arabian buyers moved from initial inquiry to formal contract in one week. - The company said overall inquiry conversion rates rose by nearly 40%.

Between the lines: - ECER is framing AI less as a future experiment and more as an operational layer for trade sales, support and negotiation. - The Shenzhen Coolmay example is meant to show that translation quality can affect revenue, not just communication speed. - Alex Chen said ECER follows a "scenario-first implementation" approach and iterates its technology around foreign trade use cases.

What's next: - ECER plans to keep refining its AI tools around the day-to-day needs of foreign trade companies. - The company aims to help more exporters improve marketing efficiency and widen their global customer base. - ECER says the long-term goal is to support a shift from export manufacturing to brand globalization.

The bottom line: - ECER is betting that AI-driven marketing and multilingual customer service can turn more trade inquiries into signed deals.